传统媒体微信公众号编辑与运营策略分析

Analysis on Editing and Operational Strategies of Traditional Media We Chat Public Number

微信公众号已成为传统媒体进行移动传播转型的重要平台,目前微信公众号之间的竞争非常激烈,传统媒体账号虽数量众多,但优质账号缺乏。因此传统媒体须重视微信公众号的编辑和运营,编辑策略主要包括选题技巧、标题制作和传播形式,运营策略主要包括创建专业团队,把握发布时机,重视账号推广,加强与粉丝互动,并对用户实施数据化管理。

We Chat public number has become an important platform for traditional media to mobile communication transformation. At present, there was fierce competition among We Chat public number, although traditional media accounts are massive, high-quality accounts are a few. Therefore the traditional media must pay more attention to the public accounts' edit and operation, editorial strategies mainly include the skills of selected topics, making headlines and the forms of communication; operational strategies mainly include the establishment of a professional team, grasping the publishing opportunity, paying attention to account promotion, strengthening the interaction with the fans and the implementation of user digital management.