用户观念推动传统出版与新兴媒体融合:前提和路径

Premises and Approaches: User-oriented Principle Promoting Convergence of Traditional and New Media in Publishing

在读者变用户的时代,出版业融合发展必须树立"用户至上"的观念。文章将互联网思维中的用户观念与商业模式本体构造块理论相结合,从内容、渠道、平台、经营、管理5个方面,分析用户观念推动传统出版和新兴媒体深度融合的路径。虽然管理不是商业模式中的独立构造块,但它贯穿商业模式运行始终,与其他四个方面一道推动出版业的融合发展。

The convergent development of publishing industry must uphold user-oriented principle when audiences become users. This paper combines the user-oriented principle in internet thinking with the theory of business model ontology, analyses the approaches of promoting deep convergence of traditional publishing and new media from the perspectives of contents, channels, platforms, businesses and management. Although management is not a component of business model, it is embodied in the whole process of business model, contributing to the convergent development of publishing with other four blocks.