中国媒介产业集聚的风险及其规避

Risk of China's Media Industry Agglomeration and Its Evasion

随着我国媒体产业化和集团化发展,媒介产业集聚现象越来越普遍。但基于发达国家的产业集聚经验及理论在指导中国实践时可能存在潜在风险:相关理论的适用性问题、唯市场论及产业集聚自身固有的风险等。因此,中国媒介产业集聚不仅需要本土化研究,更需要符合我国的媒介定位和政策。此外,还需通过产业优化等来规避中国媒介产业集聚发展中的风险。

Along with industrialization and group development of our country media, the media industry agglomeration phenomenon is more and more obvious. But there may be some risks to the legislation based on the developed countries experience and the theory of industrial agglomeration to Chinese practice. For example, the problem of applicability, self-discipline of market and the inherent risk of industrial agglomeration, etc.. The development of China's media industry agglomeration not only needs localization research, but also needs to conform to China's media orientation and policy. In addition, it also needs to avoid risks in the development of China's media industry agglomeration through the industrial optimization.