大学生手机消费的规律性及重要启示——北方11所高校大学生手机消费市场的调查

Regular Pattern & Revelation of University Students' Mobile Phone Consumption

通过对北方11所高校大学生手机消费市场的调查,梳理出大学生手机消费在使用目的、品牌分布、价格分布、手机 拥有与家庭收入关系、生活费用对比、每月话费额、各类业务使用情况、沟通内容、选择服务商的差别、上课时手机状态等十个 方面存在的规律性,通过研究这些规律 可得到三条重要启示。

On the base of the investigation into university students' mobile phone consumption Market about 11 northern universities, this paper analyzes ten part regulations such as the purpose of using mobile phone, brand distribution, price distribution, the relation between student processing mobile phone and his(her) family's income, one's living expense, monthly phone expense, the state of using all kinds of Mobile phone affairs, communication content, distinction among mobile service companies and phone state in classroom. On summarizing above regular pattern, this research concludes three important revelations.