摘要
同样作为传播学的一个分支,新闻传播在争取受众方面比文学传播有明显的优势。这种优势是由其多样灵活的传播方式决定的。本文试图从分析接受者的选择心理入手,对比新闻传播与文学传播在争取受众上的差异,主要是传播方式上的差异,由此略论新闻传播对文学传播的影响与启迪。
News communication, as a branch of communication, in term of attracting receiver, has obvious advantage, which is decided by its flexible and diverse communication forms. This paper attempts to analyze the receivers'choice psychology, compare their different communication forms to attract receivers mainly and discuss the influence and enlightenment of news communication on literatures form.
出处
《湖北民族学院学报（哲学社会科学版）》
2004年第5期80-82,共3页
Journal of Hubei Minzu University：Philosophy and Social Sciences
关键词
新闻传播
文学传播
受众
传播形式
news communication
literature communication
receiver
the communication form
