企业竞争情报部门设置模式研究

Research on Models of Setting-up Competitive Intelligence Departments in Enterprises

竞争情报是市场竞争激化和社会信息化高度发展的产物。随着社会经济环境的发展变化 ,竞争情报在企业发展战略中起着越来越重要的作用。本文介绍了传统等级式组织结构中竞争情报部门的建设及其优缺点 。

Competitive Intelligence(CI)is the result of market competition and information society.With the development of society and economy,CI becomes more and more important in the development stratagem of the enterprise.This paper introduces the setup of CI department in the traditional hierarchical organization and its merit and defect.It also expatiates the corresponding chief control-distributing CI model and dummy CI group model in new organization structure.