打造韶山红色旅游产品的战略思考

Research on Product Strategy of Shaoshan's Red-tourism Industry

韶山具有发展红色旅游的资源优势,但目前其旅游发展状况却不尽如人意,存在一系列问题。要改变这种不利局面,应当从红色文化的回归、文脉的揭示和延续、主题产品的延伸等方面对韶山现有红色旅游产品进行开发与创新,从而促进韶山旅游业的长足发展,树立韶山红色旅游产品的龙头地位。

Shaoshan, as a representative of developing red-tourism, is now facing various difficulties in its tourism development. To overcome such unfavorable situation, the author suggests that it should start from innovating and developing Shaoshan's red-culture, which would gradually promote its long-term development and finally set up the head position of Shaoshan's red-tourism.