目前我国广告缺乏效力之我见

My View on the Lack of Effect in the Advertisements of Our Country

我国目前广告宣传普遍缺乏效力,其原因在于:大部分企业仍然处于销售阶段,缺乏现代营销理念;广告诚信度不高;广告创意思想僵化,表现手法单调;片面理解广告策划。要提高我国广告效力,在宏观上应导入现代营销理念,与中国营销大环境相结合,培育广告发展的良性土壤;微观上应遵循广告传播规律,增强广告的说服效果,提高广告效力。

Advertisements in our Country don't have much effect on consumption market. The reasons are as follows:Most of the enterprises are still in their sale period,lacking modern sale attitude;Their advertisements have no high credit;They have a rigid way of thinking in creation,with dull expressing technigues and a partial understanding of advertisement design.To raise the effect in the advertisements of our country,we should macroly introduce modern business ideas and combine them with Chinese business environment,cultivate'fertile soil'for the development of advertisement.Microly,we should follow the dissemination law of advertisement,enhance the persuasive effect and increase the power of advertisement.