论网络舆论主体的“群体极化”倾向

On the New Subject of Public Opinion: Internet Citizens

在传统的视野中,舆论主体因具有"非实体"性特征,所以比较难以界定。网络给舆论主体提供了一个新型的交流平台,舆论主体的性质也随之发生了一些变化。网民以群内同质化、群际异质化的特点聚集,志同道合的网民群体出现严重的极化倾向。针对这一新的特点,如何在网上搞好舆论引导,是一个值得研究的新问题。

In the traditional view, the subject of public opinion is hard to be defined because of its feature of non-entity. The Internet provides a completely new platform for the subject of public opinion to communicate with each other. Consequently, a few changes have taken place in the features of the subject of public opinion. Internet citizens usually get together with the people who are similar to them. However, people who do not get together are usually different from each other. Actually, this phenomenon has now gone to a culmination. How to direct the public opinion on the Internet well according to this new feature is now a problem which is worthy to be researched.