产品设计与企业CI

Product Design and Corporate Identity System

CI战略越来越受到企业的重视 ,针对有的企业因此而忽视产品设计与开发的偏差 ,从产品设计与CI的三大构成要素及CI的导入形式两方面阐述了产品设计与CI战略相辅相成、互相促进、不可分割的紧密联系 ,强调了产品设计与开发在企业经营战略中的重要地位。

The close relationship of product design and CI strategy was explained in the terms of product design, three forming factors of CI and CI introduction form, stressing the critical role of product design and development in enterprise running strategies.