论电视新闻传播中语言与图像正效配置的实现

On the Positive Disposition of Language and Picture in TV Program

正效配置的实质是实现图像对语言所传播的预期信息的强化、渲染、深化。语言与图像所指相同视角下正效配置的实现主要是通过利用语言所指与图像能指之间的类似性关系;语言与图像所指不同视角下正效配置的实现主要是通过利用语言所指与图像能指之间的相关性关系。充分认识图像作用,积极发挥图像优势,为语言组接恰当图像,使语言与图像协调互补、相得益彰,是正效配置实现的关键。

Positive disposition is to intensify, exaggerate and deepen the anticipated information communicated by language with the aid of pictures. When language and picture have the same signified, it is important to use the similar relation between language signified and picture siguifier. When language signified is different from picture, the positive disposition depends on the dependence relations between language signified and picture signifier. The key to positive disposition is to lake advantage of picture and to ensure that language and picture work in concert and complement each other.