摘要
从体育产业消费关系结构入手,着重分析了竞技体育和群众体育产业化的供求关系状况,从宏观上提出了与群众体育相关的健身、康复和娱乐为重点优先发展,有步骤地推进全面体育产业化的模式构想。
According to the consumption structure of sports industry, the state of the relation between the supply and demand is analyzed, which contains the industrilizing sports and sports for all. The author suggests a model from the macro view of point that the boby—building, rehabilitation and recreation relating to sports for all should be emphasized and advanced progressively, then, the all—round sports industrilization would be put forward with proper steps.
出处
《上海体育学院学报》
CSSCI
北大核心
1993年第3期12-17,共6页
Journal of Shanghai University of Sport
关键词
体育产业
体育消费
发展模式
sports industry, sports consumption, athletic sports, sports for all