葡萄酒旅游开发研究——以烟台张裕葡萄酒旅游为例

STUDY ON DEVELOPMENT OF THE GRAPE WINE TOURISM——TAKING GRAPE WINE TOURISM IN YANTAI ZHANGYU AS AN EXAMPLE

国外葡萄酒旅游已蓬勃发展,我国正处于起步阶段。在实地考查和结合国外发展状况的基础上,阐述了葡萄酒旅游的内涵及特点。并从区位、资源、市场和经济四个方面介绍了发展葡萄酒旅游应具备的条件。最后结合烟台张裕葡萄酒旅游进行了具体分析,并对烟台葡萄酒旅游的形象设计、旅游线路和景区规划进行了讨论。

Grape wine tourism in the world has developed properly, not in mine areas.Based the actually investigation and research from abroad. The paper not only discusses the contact of wine tourism and the conditions,but discusses the characteristics in tourism products.At last,taking wine tourism in Yantai Zhangyu as an example, discusses landscape visualization design,the tourism roads,spatial structure planning of wine tourism and how to realize these plans.