竞争与整合:中国区域旅游发展与合作态势分析

Competition and Integration:An Analysis on The Current Situation and Future Tendency of Regional Tourism Corporation in China

诠释中国区域旅游发展与合作的现状与动力机制;探讨区域旅游发展与合作的若干误区与困境;揭示中国区域旅游发展的趋势:竞争仍然是区域旅游发展的主流;对"无障碍旅游区"建构的关注,恰恰说明行政区域利益分割,对于旅游者所构成的旅游障碍的真实存在:价格歧视、服务疲软、信息不对称、通行不便、安全隐患、对财产权的关注而忽视旅游者和目的地社区公民的权益;基于"以旅游者和社区居民为本、建构旅游和谐体验环境"的价值目标取向,中国区域旅游将迈向权益保障与质量竞争的新台阶。

The paper expounds the current situation, types and dynamic mechanism of regional tourism corporation in China,explores several cognitive misunderstandings and the realistic dilemma in the practice of regional tourism corporation,and tries to reveal the future tendency which indicates that competition will remain to be a mainstream in the development of regional tourism corporation;the high attention towards the construction of'non-obstacle tourism region' just demonstrates that, owing to the separation of administrative division's profits, obstacles to the tour of tourists are of an actual existence, which include price discrimination,service weakness,information asymmetry,transportation inconvenience,safety leaks as well as a negligence of the benefits for tourists and destination community residents originated from extreme attention to the property;based on the value orientation of 'to construct a tourism harmonious experience environment which regards tourists and destination community residents', regional tourism corporation in China will stride to a new stage of rights and interests guarantee, and quality competition as well.