旅游节庆活动的策划规划方法初探

Exploration on the Methods for Tourism Festival Consulting and Planning

通过对旅游节庆活动概念及其分类的探讨,分析了我国旅游节庆活动存在的问题与困境及其原因.并结合崇明森林旅游节的案例分析和朱家角古镇旅游节的实地调查,对我国举办旅游节庆活动的策划规划方法进行了一定的探索.

By discussing the conception and categories of tourism festivals, the thesis analyzes the current problems and causes. Accordingly, by case study of chongming forest tourism festival and investigation of zhujiajiao ancient town tourism festival, it probes into the methods for tourism festival consulting and planning in China.