摘要
从体育、新闻和受众三个维度探讨我国体育新闻娱乐化的成因:我国体育新闻娱乐化是竞技体育游戏本质的回归,是大众文化以及新闻业商业化运作的产物,是受众体育审美倾向变化的结果。
This paper studies the contributing factors of sports news entertainmentization in Chinese mass media from the dimensions of sports, news and audiences. It concludes that sports news entertainmentization is the result of sports returning to its game nature, commercializational implementation of popular culture and press industry and the change of sports aesthetic taste of audiences.
出处
《沈阳体育学院学报》
2005年第1期30-31,共2页
Journal of Shenyang Sport University
关键词
体育新闻
娱乐化
审美观念
大众文化
sports news
news entertainmentization
game
recreational function
papular culture