我国体育用品企业“虚拟经营”模式探讨

Virtual Management Model of Chinese Sport Goods Enterprises

随着我国体育产业的进一步发展,我国体育用品企业将面临更大的机遇与挑战。为了摆脱困境迎接挑战,我国体育用品企业应采取虚拟经营模式。根据企业具体情况,可以进行虚拟生产、虚拟营销、虚拟技术开发以及虚拟战略联盟四种策略的选择。在企业制定具体策略时,应注意打造企业核心竞争优势,选择恰当的虚拟策略,建立完善的信息管理系统等基本要求。

With the development of Chinese sport industry, sport goods enterprises in our country will encounter the chance and challenge. To meet the challenge, the enterprises should take the model of virtual management. According to different situation, the enterprises can choose one or more from four types of virtual management such as virtual producing, virtual marketing, virtual technology exploring and virtual union. During the course of making specific strategies, the enterprises should pay attention to some basic requirements.