摘要
以理论分析和实证分析相结合的方法,概述了旅游市场、旅游市场运行、旅游客流规律等,探讨在旅游市场发展条件调查、资源评价、景区(点)性质定位、市场调查、市场细分和SWOT分析基础上进行目标市场科学决策,并以实践效果来检验微观层次上旅游市场分析和定位的准确性,供旅游规划、开发、经营参考。
By the method of combining theoretical analysis and substantial evidence analysis,this article states tourist market,tourist market operation,tourist passenger flow law,etc.It also tries to carry on target market scientific decision making,based on the developing condition investigation on tourist market,resources evaluation,scenic district (point) nature orientation,market investigation,market detailed division,and SWOT analysis.Moreover,it examines the consistence of both tourist market analysis and orientation on microcosmic layer,using the practice results.All these will serve as reference for tourist planning,developing and operation.
出处
《中南林业调查规划》
2005年第1期53-56,共4页
Central South Forest Inventory and Planning
关键词
旅游
客源市场
定位
tourist
passenger source market
orienttion
