摘要
以电子商务技术为例,应用经济学理性选择理论和潮流理论提出了一个赢利性与潮流压力对新技术扩散影响的理论模型和假设,并用制造企业的样本数据对其进行检验。结果表明,赢利性和潮流压力都是影响企业采纳电子商务技术的显著因素,但潮流压力的影响更大,说明潮流压力在推动电子商务技术扩散中有着重要作用。两种因素的影响不是孤立的,两者之间存在明显的交互作用。
It proposes a theoretical model and some hypotheses related to the influence of profitability and bandwagon pressure on the diffusion of new technology, according to the theories of rational choice in economics and bandwagon. Taking EC technology as a example, we tests the hypotheses using data collected from manufacturing firms. The results show that profitability and bandwagon pressure are all the significant facors which influence the firm adoption of EC technology, but the influence of bandwagon pressure is greater. This suggests that the bandwagon pressure has a important function in the diffusion of EC technology. Additionally, the influence of these two factors is not independent, there is a significant interaction between them.
出处
《研究与发展管理》
CSSCI
北大核心
2005年第2期7-13,共7页
R&D Management
基金
国家自然科学基金资助项目(70372020)
关键词
新技术扩散
潮流压力
赢利性
电子商务技术
new technology diffusion
bandwagon pressure
profitability
E-C technology
