摘要
本文以中国消费者的生活形态研究为中心,借鉴西方研究成果,就消费者的分群、价值观、生活形态及社会分层等市场细分相关理论进行了深入探索,构建了中国独特的系统范式,提出了五项新的理论性观点,即中国消费者14大族群、七点文化元素、中国社会心理结构的三层结论(安全\认同\事业)、China-Vals模型和应用性价值观。
This study employs research data collected from the life- style statements of 70,684 adults' aged 15-64 in 30 main Chinese cities in 2001. Our aim was to explore people’s bustling of China by social stratification and lifestyle. Factors analysis was conducted to test attitudes toward life, and 33-item, 11-factor (Cum Pct 61.38%) were identified. 14 groups were divided into five major social stratification groups after cluster, dis- criminant (93.7% of original grouped cases correctly classified) and corresponding analysis had been conducted. Social stratification by job, schooling and personal income.China-Vals structure is built, and accordingly taken as the base model.
出处
《南开管理评论》
CSSCI
2005年第2期9-15,共7页
Nankai Business Review
