发展非对称竞争优势:农村中小企业的战略选择

Asymmetrical Competitive advantage development:Strategic Choice of Rural Medium and Small Sized Rural Enterprises

介绍了一种新的企业战略管理理论—非对称竞争优势理论。在分析其内涵与特点的基础上,结合我国农村中小企业的实际,探讨了目前农村中小企业发展非对称竞争优势的必要性,并提出了发展非对称竞争优势的具体途径。最后指出了农村中小企业发展非对称竞争优势应该注意的几个问题。

A new strategic management theory-of asymmetrical Competitive adv antage has been introduced in this paper. On the basis of the analysis of this t heory, this paper has discussed the necessity and paths of nursing asymmetrical competitive advantage in rural medium and small Sized Rural enterprises.The ques tions that should be noticed when the asymmetrical Competitive advantage are dev eloped have also been provided at the end of this paper.