论旅游产业整合

On Integration of Tourism Industry

我国旅游产业的发展已陷入阶段性瓶颈,平均利润率下降,大多数单体企业经营困难重重。根据国际旅游产业的发展轨迹,突破阶段性瓶颈制约的必由之路在于产业整合。事实上,我国旅游产业整合正在遵循产业发展的内在要求而展开。但是这一展开过程又受到了政府提拉和外来挤压的合力影响,无法以完整的自然方式展开。所以,我国旅游产业的整合方式,只能是从低端产业整合走向高端产业整合,从空缺填补走向成熟领域的竞争,从借鉴到拓展。

The development of China's tourism industry is confronted with a bottl eneck, reflected by a decline in average profit and a hard time of operation in mo st individual enterprises. In according with the course of international tourism development, we find that the only way out from the bottleneck is to integrate. In fact, the integration of China's tourism industry is going on the way of meeting dom estic demands of industrial development. However, influenced by the pulling forc e of the government and the pressing force of the outside world, the integration can not expand perfectly in the natural way. The author argues that we can only mov e from low end integration to high end integration, from generating to mature co mpetition, and from drawing experiences from others to exploring our owns indust rial factors.