摘要
文章着重论述了如何运用广告战略创造房地产品牌的运作机理,对如何提升品牌的认知程度和培养品牌忠诚度进行了系统化的解析,并提出了具体的实施方法和步骤。
This paper studies the significance of the real estate trademark and presents further discussions on how to enhance the popularity of the brand, how to raise the inclination on it, and even how to manipulate the mechanics of running the brand-loyalty. The author also presents ways and examples for advertising the brand of real estate.
出处
《广州大学学报（社会科学版）》
2005年第5期73-75,共3页
Journal of Guangzhou University:Social Science Edition
基金
全国高等学校教学研究中心研究计划立项课题“房地产经营与管理”系列论文(BLA010093一D01)
关键词
广告策略
房地产品牌
形象塑造
<Keyword>Real estate brand
advertisement strategy
image-building
