国外石油公司成品油经营之道

Product Operation of Foreign Oil Companies

国外石油公司的成品油经营之道体现在零售网络建设、营销策略制定、人力资源管理、油品配送体系的建立、加油站“标准化”、组织结构扁平化和企业文化特色等方面。为了更好地应对我国成品油市场进一步开放所带来的激烈的市场竞争,提高自身的竞争优势,我国成品油销售企业应该下大气力优化零售网络,制定有效的营销策略,完善人力资源管理策略,优化成品油配送体系,提高加油站的建设水平。同时,应创建精简高效的组织结构,营造与发展战略相适应的企业文化。

Product operation strong points of foreign oil companies are found in retail network , establishment, marketing strategy, H.R. management, development of oil product distribution systems, fuel station 'standardization', minimized organization and corporate culture etc. To better address the fierce market competition along with the further deregulation of China's product market and improve their competitiveness, China's producers shall take pains in optimizing their retail networks, setting effective marketing strategy, improving H.R. management strategy, optimizing product distribution systems and enhancing construction of fuel stations. At the same time, they shall streamline their organization, create and develop corporate culture suitable for their development strategies.