零售商自有品牌对制造商品牌的影响研究

The Research of the Retailers' Private Brands Impact on the Manufacture Brand

按照加入世贸组织的承诺,中国将取消外商投资商业企业在地域、股权和数量等方面的限制。零售商自有品牌将会被越来越广泛的运用和开发,中国制造商品牌也面临着新的挑战。

According to the commitment of joining the world trade organization, Chinese government will cancel the restriction in such aspects as region, stock right and quantity of merchandising concern of the foreign investments. Retailers'private brand would be more and more extensively applied and developed. Our manufacture brands are facing new challenge.