旅游节庆的策划和市场化运作

近年来,旅游节庆活动越来越多的出现在人们面前,同时也取得了良好的经济效应和社会效应。起初的旅游节庆活动多数都是由政府组织的,但是随着旅游节庆活动的日益成熟,政府不可能一直承担旅游节庆组织任务,市场化运作才是旅游节庆活动长远发展的根本战略。

Recently, it is easier to find more and more activities of tourism festivals for most people, which also gains favorable economic and social effect. The original activities of tourism festivals were most organized by the governments, but actually the governments can't be responsible for the organizing task all the time. With the increasing maturity of the activities of tourism festivals, the marketing organizing will become the essential strategy to sustain the long-term development of these activities about tourism festivals.