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消费者个人特征对其超市购买频率的影响 被引量:7

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摘要 近年来,中国超市的迅猛发展使得其逐渐成为零售行业中发展最快、极具活力与竞争力的一种零售业形式。IMI调查数据表明,不同的消费者在超市购买的频率有很大的差别,而影响这种差别的因素是多种多样的。运用消费者行为理论,在IMI营销数据的基础上,探讨消费者个人特征对其超市购买频率的影响。
出处 《商业研究》 北大核心 2005年第13期35-41,共7页 Commercial Research
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参考文献15

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