摘要
战略联盟作为一种企业协同竞争模式已经为企业界广泛重视和应用。然而,由于战略联盟的复杂性,其产生的协同效应不易度量。文章以价值链理论为基础建立了企业战略联盟协同效应的评价指标体系并探讨了战略联盟协同效应的模糊综合评价方法。
<Abstrcat>As a synergic competition mode, strategic alliance has been used widely. However, for its complexity, it is very difficult to measure the synergism that the strategic alliance brought. In this text, based on the value chain theory, a set of index system to the synergy of strategic alliance is built up and the fuzzy comprehensive evaluation method is used to evaluate the synergy of the strategic alliance.
出处
《南华大学学报（社会科学版）》
2005年第3期46-49,共4页
Journal of University of South China(Social Science Edition)
基金
湖南省自然科学基金资助项目(编号:01JJY2155)
关键词
战略联盟
协同效应
价值链
指标体系
模糊综合评价
strategic alliance
synergy
value chain
indexes system
fuzzy comprehensive evaluation
