企业竞争情报研究的有力工具——价值链分析法

The Powerful Tool for Research on Enterprise Competitive Intelligence—Value-Chain Analysis Method

利用价值链分析法可以使竞争情报研究进行得系统、有序和细致深入。本文在迈克尔·波特价值链结构模型的基础上,阐述了利用价值链分析法开展竞争情报研究的一般步骤,探讨了价值链分析法在竞争情报应用中的目标、注意事项及缺陷。

Competitive intelligence research can be conducted in a systematic, orderly and deep-going way by the use of the value-chain analysis method. Based on Michael E. Porter's value-chain structure model, this article describes the general steps of using this method to conduct competitive intelligence research. It also discusses the goals, points-for-attention and defects of applying this method in competitive intelligence research.