摘要
依据交易主体和交易方式的不同,对网络零售市场交易模式进行分类,并在此基础上构建网络零售综合评价体系,通过层次分析和模糊评价方法对其进行实证分析,从而对网络零售模式的现状进行判断和比较,并探索其发展趋势。
According to different participators and different ways of trading, online retailing was divided into four patterns, an integrated evaluation system set up. With the help of AHP (Analytic Hierarchy Process) and fuzzy evaluation method, the present condition and the long-term development trend of each online retailing pattern were analyzed.
出处
《管理学报》
2005年第4期466-469,共4页
Chinese Journal of Management
基金
国家自然科学基金资助项目(70172040)
关键词
网络零售
交易模式
评价体系
online retailing
trade pattern
evaluation system
