体验经济新理论对体育营销的启示

Enlightenment of the New Economic Theory in the Sports Marketing

体验经济是一种新的经济形态描述,它把体验看作是一种无形的商品,能够满足当今消费者日益增长的情感需求。体验经济新理论为企业的营销方式带来了新的思路。体育经济更典型地体现了体验经济的特点,适时融入体验经济新理论,对于全面促进和提升中国体育的营销水平,具有"与时俱进"的时代意义。

Experience economy is seen as a kind of newly description of economic situation. “Experience” is regarded as akind of invisible goods, which can satisfy the increasing emotional demand of the consumers. The new theory of experience economy brings a new approach for the enterprises to conduct the marketing strategy. Sports economy typically embodies the characteristics of experience economy. Accordingly, it is very imperative for the sport market to incorporate with the new theory of experience economy timely, in order to promote the marketing level of Chinese sports to a higher level.