河南旅游业营销与旅游经济发展

Tourism Marketing and the Development of Tour Economy in Henan Province

文章分析了河南旅游业营销的现状以及在面临西部大开发及加入WTO后旅游业营销与旅游经济发展的策略;结合政府和市场在旅游业营销与旅游经济发展中所应承担的角色,提出了河南旅游业营销与旅游经济可持续发展的具体措施。

Based on the analysis of present conditions of tourism marketing in Henan province, this paper puts forward rome countermeasures of tourism marketing and the development of tour economy of Henan in the new conditions of the development of the west and the chances and challenges of China＇ s entry of WTO; Combining the role that the government and market should play in tourism marketing and the development of tour economy, it presents the strategies of tourism marketing and sustainable development of tour economy in Henan province.