基于动态环境的企业战略重构

Strategy Restructuring of Business on the Basis of Dynamic Environment

企业与环境的关系理论主要存在着4种观点:决定论、适应论、改造论和战略选择论。企业总是在一定环境中运营的,企业战略也是在一定环境因素制约下制定与实施的。环境决定企业的战略,企业的战略决定相应的组织结构和管理方式。企业环境及企业与环境之间的关系是动态复杂的,因此,企业发展的战略也应是动态的。

There are four main opinions concerning with the relations between business and enviromnent-Determinism, Adaptation, Reform and Strategic Choice. Business always operates in a particular environment, and the business strategy is made and performed under the restriction of environment. The environment always constrains the development of business. The relationship between business and environment is quite complex and dynamic, so the strategy of business should also be dynamic.