论广告英语中的修辞

Analysis to the rhetoric in advertising English

广告成为现代生活的一个重要组成部分,其目的在于激发人们对事物的注意,并诱导于一定方向所使用的一种手段。修辞在广告英语中起着重要的作用,广告中经常使用各种修辞手法来增强语言的艺术性和感染力。通过对广告英语的修辞特点分析,从比喻、双关、拟人、排比等方面,从美学的角度论述广告英语的修辞特点。

Rightnow, advertising has become an indispensable part in people＇s life. Its purpose is to arouse people＇s attention to the object. And it is the way to lead people to take action. Rhetoric plays an important part in advertising English. All kinds of rhetoric devices are used to strengthen artistic quality and influence of the language. The paper mainly focuses on figure of speech, pun, personification, parallelism and other rhetoric devices to discuss the beauty of rhetoric from the angle of aesthetics.