我国体育产业发展的战略机遇探析

On Strategic Opportunity of Sport Industry in China

随着我国社会主义市场经济体制的建立和不断完善,体育产业已经成为我国国民经济新的增长点,成为世界瞩目的朝阳产业。本文对国际体育产业发展的现状、国内产业政策调整、体育市场需求和奥运商机等四个方面进行了分析,旨在为进一步加快我国体育产业的发展提供理论依据。

With the establishment of socialist market economic system and its improvement, sport industry has become the new rising point in national economy and a sunrise industry of world-wide attention. This article analyzes sports industry from four aspects： present state of the international sports industry, the adjustment of the policies, the market demands and the Olympic commercial opportunities, it aims to offer theory basis for quickening the sports industry in China.