生态标识食品:消费者实际支付缘何高于陈述支付意愿——兼析CVM的缺陷被引量：5

Marked Biological Foods: Gaps between Consumers' Actual Willingness to Pay and What They Said in Questionnaires - An Example of Defects of CVM

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摘要在采用CVM(假设市场评估法)调查时,研究者会发现有时消费者可能会高估或低估支付意愿。对于高估WTP(支付意愿)的现象一般较易理解,而对于低估WTP的现象目前尚未有很好的解释。文章结合经济学原理及CVM的理论基础与实际方法,提出了CVM可能存在的缺陷。

作者宣亚南崔春晓

机构地区南京农业大学国际食品与农业经济研究中心

出处《农业技术经济》 CSSCI 北大核心 2005年第5期2-5,共4页 Journal of Agrotechnical Economics

基金南京农业大学人文社会科学基金课题(SK04002)的部分成果

关键词生态标识食品陈述偏好支付意愿 CVM缺陷 CVM 消费者生态标识缺陷陈述食品

参考文献9

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