透视中国的奢侈品消费

Study the Luxury Consumption of Chinese Beijing Institute of Clothing Technology

近年来,随着经济的高速发展,中国社会整体消费水平在不断提高,而纵观中国各个消费阶层的变化,顶级消费阶层的迅速崛起吸引了全球时尚奢侈行业的目光,巨大的市场开发潜力和丰厚的利益,驱使他们将触角伸向中国这片神奇而广博的市场。然而,中国的奢侈品消费有别于西方发达国家,那么中国的奢侈品消费是怎样形成的,有何特点,未来趋势如何,以及如何正视国人的奢华消费……,将是本文研究的重点。

At recent years, going along with the developing of economy, Ghinese consumption ability has been growing up. But when, we looking into the changes between the different estates, we can find that the luxury consumption behavior of top estate has attracted eyeball of golbal. The huge exploitation potential and the rich benefit will push the proprietors of famous brands paying much more attention to Chinese luxury marketing. But there are a lot of differences between China and developed countries, So in these artide, the author will put the study emphasis on： How is the Chinese luxury formed; what is the market characteristic; what is the trend; how can we consider it; and so on,