中国节事活动开发与管理研究综述

EXPLOITATION AND MANAGEMENT STUDY ON CHINA FESTIVAL & SPECIAL EVENT

本文通过大量文献分析,对呈明显上升趋势的中国节事活动研究状况进行了较深入的阐述,这一研究重点是从节事活动的概念界定和分类,节事活动的作用、存在问题和发展对策,节事活动的经济学分析,节事活动经营模式,发展展望等几个方面加以讨论。文章试图通过研究综述来了解中国节事活动研究的现状、特点、进展和发展方向。研究表明,目前国内节事研究尚不够系统化,视野较狭窄,仍较多集中在城市节事的某个侧面进行局部的分析。据此,文章提出要加强节事活动理论和方法研究,特别要重视对节事活动的规划、组织、营销、管理和影响研究。

With the rapidly development of China Festival ＆ Special Events （FSE）, more and more scholars have paid attention to the researches of FSE. So the literatures are rising dramatically these years. Based on a number of substantial literatures, the authors intend to recommend the current research situation of China FSE and the future trends. During the research, we found that the researches on FSE in china are fastened on the confined fields and do not been systematized. Also, most of them are focused on certain sides of city FSE and only give some partial researches. Such a research level and emphasis cannot keep up with the vigorous development in the reality. The scholars think that China FSE presents the following problems： 1）Most of FSE are lack of market awareness, short of celebrating times and no enough influents. Because of the longer history the FSE is, the more famous it is. Besides, among all the FSEs held a few days. 2） The spatial distribution of FSE is not bal- ance in China, the number of FSE in the eastern part is greater than the wesltern. The Yangtze Delta, Bohai-Rim area and Pearl River Delta become the principle centers. 3） The government agencies play a much role in FSE operation, while market runs little work, meaning that a market mechanism hasn＇t been established. 4） There are duplication in theme selection and almost no relations between FSE and culture development. Based on the above analysis, the authors suggest that interrelated scholars and departments should establish some management branch, strengthen investigation and researches, attach importance to professional Education,so that we can add our academic accumulations on the subject. At the same time, we should pay attention to the transferring of the theory achievements so that they can conduct local practice in FSE and bring into more applied benefits. Meanwhile regional cooperation should be strengthened and sale promotion should be intensified.