有固定需求底线的逆向供应链定价策略研究

Research on price decision for reverse supply chain based on fixed lowest quantitative demand

为了解决逆向供应链中的定价策略问题,根据单一制造商和单一零售商构成的二级逆向供应链系统,应用博弈理论研究废旧产品回收数量超过或低于需求底线时,制造商和零售商的定价策略。得出了斯坦克尔伯格均衡和纳什均衡2个非合作博弈的均衡解,以及一个合作博弈的均衡解(联合定价),同时给出了各定价策略下的最优回收量。对各种定价策略作了进一步的比较,并通过案例进行了分析。

To deal with price decision in reverse supply chain, based on the two--level reverse supply chain that was made up of single manufacturer and single retailer, price decisions of manufacturers and retailers was studied by game theory when recycled product amount which would be higher or lower than the demand baseline . Two non-- cooperative game equilibriums （Stackelberg equilibrium and Nash equilibrium） and a cooperative game equilibrium （coordination in price decision） were obtained. Meanwhile, the optimal quantity of recycled products under each price decision was given. Finally, all price decisions were compared and an illustration was given through a case study.