摘要
我国中小企业数量众多、实力较弱,应对激烈竞争的有效途径就是与其他企业组建战略联盟,而战略联盟成功的基础是相互信任。目前我国大多数中小企业组建战略联盟不成功的关键原因就在于信任基础不扎实。所以研究战略联盟中的信任问题对目前中小企业组建战略联盟具有重要的战略意义,本文就中小企业战略联盟信任机制问题做了一些探讨并提出了一些建议。
The small and medium enterprises are numerous in quantity and is relatively weak in the capability in our country, the effective way of tackling keen competition is to set up the strategic alliance with other enterpriees, and the foundation that the strategic alliance succeed is to trust each other. The key reason not to success why most small and medium enterprises set up strategic alliance is trust - foundation not to be sturdy in our country at present. It is important to study trust problem of strategic alliance in the small and medium enterprises at present. This text has done some discussions and proposed some suggestions on the issue of strategy alliance trust - mechanism in the medium and small enterprises.
出处
《特区经济》
北大核心
2006年第1期267-268,共2页
Special Zone Economy
关键词
中小企业
战略联盟
信任
The small and medium enterprises
Strategic alliance
Trust