关联规则挖掘算法在超市销售分析中的应用

Apply in the Sales Data Association Analysis with Association Analysis Data Mining Methodology

销售数据分析是关联规则数据挖掘算法的主要应用领域之一,文章基于关联规则的算法理论,针对应用于超市销售关联规则的特点,提出了适用于超市销售相关性分析的模型。通过商业检验,该算法可以显著提高相关商品的销售额。

The sales data association analysis is one of the major application of the data mining methodology. Refering to the sales features of the retail points, the article sets up the retailing sales association analysis data model based on the association methodology. It proves that it can increase the sales dramatically by applying this methodology to the real business environment.