摘要
船舶工业是我国钢铁行业特定的重要的消费群体,造船工业与冶金工业存在着最密切的关系。因此,分析国际、国内造船工业的现状和发展趋势及营销实践,对理解和把握船板市场营销有着重要的指导意义。
Ship building industry is the important steel consumption sector in China and has an affinity with steel industry. So the analysis of the status, developing trend and marketing practice of the international and domestic ship building industry has an important direction sense to the understanding and holding the ship plate marketing.
出处
《冶金信息导刊》
2005年第5期5-8,共4页
Metallurgical Information Review
关键词
中厚板
船舶工业
营销
战略
plate ship building industry market strategy