媒体报道同一题材的风格差异——以各报对胡锦涛、连战会谈头版报道为例

On News Reporting Style Differences of the Same Subject Matter by Different Media——Take headline news report on Hu jintao's and Lian zhan's meeting for example

在媒介竞争非常激烈的当代中国,媒介竞争的核心就是影响力的角逐,而这种媒介公共影响力的获取的一个重要来源就是它在处理重大题材时能够体现出别具匠心的特色,因此,重大题材的出现对于媒介既是一种挑战,同时也是一种机遇。

In the competitive media market, the core competencies of the media lie in the powerful impact upon readers, which is partly derived from the unique styles of reporting on influential subject matters. Therefore, influential subject matters will be a great challenge as well as an opportunity to the media,