摘要
科技期刊只有被读者接受,才能发挥其应有的作用,显示其应有的价值。读者决定科技期刊的生存和发展。本文提出了一些稳定和充实读者队伍的具体措施,如科技期刊准确定位,有鲜明特色,所刊登的论文内容新、质量高,论文发表周期短,版式设计新颖,印刷装帧精美,编辑经常与读者保持密切联系,认真倾听他们的意见和建议等等,必能留住“老读者”,并能吸引“新读者”。
In order to bring into play scientific journal's deserved function and value, it must be accepted by readers. Readers determine scientific journal's existence and development. This paper expands the measurements on how to amplify and stabilize journal's readers. The conclusions are drawn that ,only is the journal's nature determined accurately, its characteristics are clear and definite, the papers' contents are new and advance, format designs are new and original, printing and binding and layout are elegant, editors often keep in touch with readers, the journal must win the readers' trust and supporting,and the journal' s readers must be amplified and stabilized.
出处
《湖南大学学报(社会科学版)》
2006年第2期142-144,共3页
Journal of Hunan University(Social Sciences)
关键词
科技期刊
读者
措施
scientific journal
readers
measurements