摘要
战略联盟伙伴之间在合作过程中缺乏信任是联盟失败的主要原因。本文基于社会网络的视角,运用关系联结、社会资本等理论分析了战略联盟中信任的作用,并对战略联盟中构建信任机制的途径和方法进行了研究。
The lack of trust among strategic partners in the process of cooperation is the main reason of alliance failure. From the perspective of social network, this paper analyzes the functions of trust in strategic alliances, applying theory of relationship tie and social capital. It has also conducted research in the means and approaches of trust mechanism establishment in strategic alliances.
出处
《财经科学》
CSSCI
北大核心
2006年第5期50-56,共7页
Finance & Economics
关键词
社会网络
信任
战略联盟
social network
trust
strategic alliance