数据挖掘技术在商业银行客户关系管理中的应用分析

Analyze the Application of Data Mining in Commercial Bank CRM

数据挖掘技术是一门新兴的信息处理技术,而客户关系管理可以为银行提供全新的经营理念,两者的结合可以有效地提高银行的核心竞争力。在应用中,必须理清商业银行客户关系管理与其他客户关系管理的区别,了解数据挖掘技术在银行客户关系管理中的作用,同时搞清数据挖掘在银行客户关系管理中应用的一些关键问题。

Data mining is a promising new technology to transact information, and customer relationship management can supply a fire - new business conception for the bank. So the integration of them can improve the core - competition of the bank. This paper introduces the difference between bank CRM and others CRM., and describes the function of data mining in bank CRM. Finally, some crucial problem of the application of data mining in bank CRM is analyzed.