期刊文献+

市场营销能力及其绩效影响研究 被引量:51

原文传递
导出
机构地区 南京大学商学院
出处 《管理世界》 CSSCI 北大核心 2006年第6期153-154,共2页 Journal of Management World
基金 国家自然科学基金项目(70202002)和(70472052)系列成果之一。
  • 相关文献

参考文献8

  • 1Day GS, 1994,“The capabilities of market-driven organizations”,Journal of Marketing, 58 (4),pp.37-52.
  • 2Hooley G, Fahy J, Cox T. et al.,1999,“Marketing Capabilities and Firm Performance: A Hierarchical Model”,Journal of Market - Focused Management, 4 (3),p.259.
  • 3Li T, Calantone R. J., 1998,“The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination”,Journal of Marketing,62 (4),pp. 13 -29.
  • 4Barney JB., 1991,“Firm Resources and sustained competitive advantage”,Journal of Management, 17 (1),pp.99-120.
  • 5Peteraf MA, Bergen ME ,2003,“Scanning dynamic compettive landscapes: A market-based and resource-based framework”,Strategic Management Journal,24 (10),p.1027.
  • 6Kohli AK, Jaworski BJ.,“Market orientation: the construct,research propositions, and managerial implications”,Journal of Marketing, 54 (2), p.1.
  • 7Chaston I, Badger, B., Sadler-Smith, E.,1999,“Organizational learning: research issues and application in SME sector firms”,International Journal of Entrepreneurial Behaviour & Research, 5(4), pp. 191-203.
  • 8Baker WE, Sinkula JM., 1999,“The synergistic effect of market orientation and learning orientation on organizational performance”,Academy of Marketing Science Journal ,27 (4),p.411.

同被引文献695

引证文献51

二级引证文献369

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部