符号学与电视研究

Semiology & Study of Television

在符号学家的眼中,人类文化是一个庞大的符号文本,而符号学则是解读此文本的“万能工具”。从语法、语义及语用三个层面展示如何用符号学工具来剖析由视听符号建构的电视文化,探讨符号学理论在电视文化研究中的运用,具有十分重要的理论与现实意义。

In the eyes of the semiologist, the culture of mankind is a great copy of semiology. However, the simiology is ＂the universal tool＂ of explanation of this copy. The three aspects of grammar, semantics and pragmatics explore the television culture which is constructed by video symbols. To explore the theory of semiology application in Televison culture study is of great important theoretic and practical significance.