服装消费文化理论研究

Research on clothing consumption culture

目前国内服装市场上的有效需求明显不足,很大原因出于服装厂商和消费者对服装价值构成不同方面关注的错位。因此,尝试性地从文化和社会的角度对服装消费这一经济行为进行分析。在服装文化和消费文化的基础上提出了“服装消费文化”的概念,并进一步对服装消费文化的理论架构和内容体系展开了阐述,主要包括服装消费观念、服装消费心理、服装消费审美和服装消费行为4个方面。

There is an obvious shortage of effective demand in the present domestic clothing market. The reason, for the greater part, is that the suppliers and the consumers have different understanding of the composition of clothing value. The aim of this paper is to explain the economic behavior of clothing consumption in terms of social and culture factors. It creates an entirely new concept of clothing consumption culture and expounds the theoretical basis and the main contents of the concept, which include views, psychology, aesthetics and act of clothing consumption.