摘要
近几年,在旅游开发中,旅游规划的作用越来越受到重视,但是能够经受住市场检验、较为成功实施的事例却不多,原因在于旅游规划中的灵魂———旅游策划的水平还有待提高。通过对旅游策划的核心组成部分———旅游产品策划进行论述与分析,可以构建旅游产品策划的支撑要素体系,并对其中的旅游资源要素进行分析,进而结合作者在规划、策划编制中的案例进行实证研究。
The recent years witness more importance attached to tourist programming, but few instances can stand market test and prove successful, because the planning level is to be enhanced. This author discusses and analyzes tourist product planning, builds its supporting element system, analyzes its resources elements, and conducts a positive study in the light of the author＇s planning cases.
出处
《四川师范大学学报（社会科学版）》
CSSCI
北大核心
2006年第4期105-110,共6页
Journal of Sichuan Normal University(Social Sciences Edition)
关键词
旅游策划
旅游产品策划
资源要素
旅游规划
tourist planning
tourist product planning
resources element
tourist programming
